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The relaunched Professional Whey range includes a new website, new products, improved bulk discounts, a fresh pack design, new logo and a new tagline – “Power Your Performance”.
New Website
Professional Whey, the rapidly growing sports nutrition label is launching its newly redesigned website, professionalwhey.com.au, aiming to provide customers with a greater ease of online shopping, interactivity and social engagement.
Website users are now able to search for products from the home page with ease. Customers who have purchased a product have the ability to review it via the 5 star review system and leave any relevant comments giving other customers insight into their experience with the product. Users also have the ability to “like” specific products directly via each product page to share within their own facebook social network.
The layout of nutritional information, key benefits, suggested usage, along with detailed product information has been made cleaner and simpler to read with the click of tab. The video feature still serves to give customers an audio and visual experience of key product information and tips based on scientific and anecdotal evidence.
New Products
Professional Whey has introduced a lot of great new products. Four new organic flavours to the NZ WPC and NZ WPI range. They are Organic Cacao, Organic Vanilla, Organic Cinnamon and Organic Cacao Mint which are all naturally sweetened with stevia extract and thaumatin. There is also the introduction of the best blended protein in Australia; aptly named Elite 3.0 as it's made up of exactly 33.3% each of NZ WPI, Egg White Protein Powder and Micellar Casein MPI to get more out of your protein powder at any time of the day. There is nine new organic wholefoods and superfoods, so you can get more nutrient dense foods into your daily nutrition. There is also the introduction of two new non dairy proteins, pea protein isolate and soy protein isolate for those who are vegan or have food intolerances.
Improved Bulk Discounts
While Professional Whey has always offered great bulk discounts, you can now buy bigger quantities on all our products than you ever could before, along with greater discounts on bulk purchases. Each product and size of each product has its own bulk discount table, showing the savings on bulk purchases. This table automatically changes when you change the weight/size of the product you view.
Fresh Packaging
The Professional Whey packaging has been given a fresh new look. The aim is to simply complement the premium ingredients that go into their packaging, which are made from the highest quality ingredients, free from any artificial sweeteners, artificial flavours, fillers or preservatives.
New Logo
The new logo carries the green theme from the original branding. The green colours represent nature, fertility and life and in turn symbolises self respect and well being. The hexagons represent strength and structure, something nature designed and science mimics. They also represent the stages of progress of the brand along with the hexagonal dumbbells that you often see being used in the gym.
New Tagline
The new tagline “Power Your Performance” is a statement which encapsulates the support Professional Whey offers their customers. From the athlete to the office worker, from keeping your diet on track to competing for a gold medal, Professional Whey offers the right kind of support to perform amazingly well every day in every way.
